DoorDash •
DoorDash •
The Ask:
DoorDash wants more people to subscribe to DashPass, their premium membership program. How can we entice the mass?
The Insight:
Food waste is accelerating climate change, and consumers are looking to brands to help them live more sustainably.
The Idea:
DoorDash tackles the food waste problem by offering discounts that are only available to DashPass members.
Rescue-A-Meal for dashpass
Food waste is a global issue that needs to be tackled from the local level. When so many restaurants are having to throw out perfectly edible food at the end of the day, why not take advantage of this surplus, with the help of DoorDash, to reduce food waste? That's where Rescue-A-Meal comes in: it's a DashPass members-only portal that unlocks at 8PM everyday to show local discounted meal options that are up for grabs. The portal features a retro game-themed design, including a countdown clock to create a sense of urgency for members to "rescue" the meals from contributing to the food waste problem. Ultimately, Rescue-A-Meal is how DashPass members can save the planet one delicious discount at a time.Launch event:
odds & ends omakase experience
To launch this in-app feature, we will produce pop-up restaurants in 3 key cities that features a celeb chef who will use local restaurant scraps to cook up an omakase course menu. Access will be exclusive to DassPass members. NYC = Bobby FlayChicago = Carla HallLA = David Chang
Our goal for this event is to not only increase awareness of this new DashPass perk, but to also shift people’s views on “leftovers” as something that is not only agreeable, but even sought after. This realization will diminish any barriers people may have towards “leftovers” and spur them to take advantage of Rescue-A-Meal more.