The Ask: There’s no denying AI is on the rise. IBM wanted to position their digital product “watsonx” as the go-to solution for enterprises who want to get the most out of AI, and thereby position IBM as leaders in the B2B tech scene.

The Answer: Let’s communicate the key features of watsonx (scalability, accessibility, and trustworthiness) with visually engaging copy that plays with “watsonx your business” as the main tagline. The design replicates how “watsonx” governs AI to keep your business bulletproof from AI errors.