IBM X adobe on the las vegas sphere
The Ask: IBM wanted to broadcast their partnership with Adobe during the Adobe Summit. The summit was set in Vegas, where you’re competing with so. much. noise. So, how can we smartly engage the summit attendees?
The Answer: Let’s spotlight the partnership on the unignorable Las Vegas Sphere. We turned the Sphere into an aquatic ball of fish, but there’s a catch — the fish inside are emblems of common AI errors, thus demonstrating how IBM can enhance your experience of using Adobe by safeguarding it from such errors.
IBM also set up a booth at the Adobe Summit, extending our Sphere into an gamified activation where attendees could “catch a fish” by scanning it, and learn more about the AI error it embodies.
